privacy policy

Lifney (Part of The Fair Media Group)

Welcome to Lifney
At Lifney, your privacy matters. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit https://lifney.com/, subscribe to newsletters, submit inquiries, or otherwise interact with our services.

Information We Collect

We collect both personal and non-personal information:

  • Personal Information you provide (e.g. name, email address, phone number, message content) when using contact forms, subscribing, or registering.
  • Non-Personal Information collected automatically (e.g. IP address, browser type, device info, pages visited, referral sources) via cookies and analytics tools.

Legal Basis for Processing

We process your personal data under one or more of these bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests (e.g. improving content, analytics)

For residents of California, we comply with CCPA, and for European residents, we adhere to GDPR.

How We Use Your Information

We use your data to:

  • Respond to your inquiries and provide support
  • Send you newsletters, updates, and offers (only if you’ve opted in)
  • Personalize content and improve site experience
  • Analyze site usage and traffic trends
  • Fulfill legal and security obligations

Cookies & Tracking Technologies

Lifney uses cookies and similar technologies to enhance functionality, remember preferences, analyze trends, and maintain sessions.
You can manage or disable cookies via your browser settings, though this may affect some site features.

Data Sharing & Third Parties

We do not sell your personal data. We share your information only with trusted service providers (e.g. email platforms, hosting, analytics) under strict confidentiality. We may disclose data to authorities when legally obligated.

Affiliate Links

Lifney contains affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. These earnings help support our work and enable us to keep offering free content.

International Transfers

Your data may be processed in jurisdictions outside your country. We ensure that transfers follow GDPR safeguards (e.g. Standard Contractual Clauses) or other appropriate protections.

Your Rights

Depending on your jurisdiction, you have rights including:

  • Accessing, correcting, deleting your data
  • Restricting or objecting to processing
  • Data portability
  • Withdrawing consent
  • Opting out of data sharing or sales

To exercise your rights, contact editor@lifney.com. We will respond within 30 days (GDPR) or 45 days (CCPA).

Data Retention

  • Inquiries & form submissions: retained up to 2 years after resolution
  • Newsletter lists: until you unsubscribe
  • Analytics data: up to 26 months

When no longer needed, data is securely deleted or anonymized unless legally required otherwise.

Security Measures

We maintain physical, technical, and administrative safeguards (e.g. encryption, access controls, audits) to protect your data. Though no system is risk-free, we strive to minimize the risk of unauthorized access or breach.

Policy Updates

We may update this Privacy Policy. Changes will be posted here with an updated “Last Updated” date.

Contact Information

For privacy questions or to exercise your rights, reach out to:
editor@lifney.com